Adawiyah, Robiatul and Ingkadijaya, Rahmat and Rahmanita, Myrza and Asmaniati, Fetty (2024) MODEL PERILAKU WISATAWAN MANCANEGARA TERHADAP PUSAKA MAKANAN INDONESIA. Institut Pariwisata Trisakti.
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Abstract
This research aims to identify the potential for developing Soto Betawi as a local cultural and economic asset in Jakarta. The research methods used include literature studies to gather information about the history, manufacturing process, and evolution of Soto Betawi as a dish of cultural identity. Interviews were conducted with Soto Betawi producers and traders to gain a direct understanding of the challenges and opportunities in this industry. The research results show that Soto Betawi has excellent potential to increase the economic income of local communities through more active promotion and digital technology. Promotion through social media and online platforms can increase Soto Betawi's global exposure, attract the interest of culinary tourists, and expand market share. Apart from that, Soto Betawi's success as a culinary destination also has the potential to increase awareness of Jakarta's cultural heritage. This research concludes that Soto Betawi is not only a typical Jakarta food but also a symbol of cultural identity that needs to be maintained and developed. It is recommended that the local government provide further support through policies that support the local culinary industry, such as training, tax incentives, and capital assistance. Betawi people also need to promote and maintain this culinary heritage so that it remains relevant in the digital era. Keywords: local cultural identity, evolution of Soto Betawi, local economic income, Jakarta culinary destinations, digital marketing
| Item Type: | Article |
|---|---|
| Subjects: | F Hospitality & Tourism > F001 Hospitality F Hospitality & Tourism > F1001 Tourism |
| Divisions: | Pariwisata > Magister |
| Depositing User: | MOCHAMAD BRAJA MAULANA |
| Date Deposited: | 07 May 2026 02:34 |
| Last Modified: | 07 May 2026 02:34 |
| URI: | http://repository.iptrisakti.ac.id/id/eprint/6101 |
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