Relevance of social media applications as a marketing strategy for Indonesian tourism destinations (literature analysis study)

Boediman, Surya Fadjar and Hendriarto, Prasetyono and Satmoko, Nugroho Djati and Sulistiyani, Sulistiyani and Amar Sani, Amar Sani (2021) Relevance of social media applications as a marketing strategy for Indonesian tourism destinations (literature analysis study). Budapest International Research and Critics Institute-Journal (BIRCI- Journal), 4 (3). pp. 5705-5712. ISSN 2615-1715

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Abstract

Abstract This literature analysis aims to understand the relevance of social media applications as a marketing strategy for Indonesian tourist destinations in the virtual era. As technology advances, all businesses are involved in technology. One of them is using social media applications as a strategy in marketing tourist destinations in a country. In order to understand how relevant social media applications are to tourism destination marketing, we have collected evidence from previous studies and then analyzed them by involving an in-depth evaluation and interpretation coding system so that we can understand the relevance of the two variables above. Our data search is done electronically on databases of several international publications such as search, Taylor and Francis, Google books, several other publications. Based on the study and discussion results, we understand that social media applications are very relevant in providing information and promoting various tourist destinations in Indonesia, which are well-known tourist destinations. Thus, this finding is hoped to continue obtaining data for academic purposes and other business applications. Keyword: Marketing, digital marketing, and virtual business review

Item Type: Article
Subjects: F Hospitality & Tourism > F1001 Tourism
Divisions: Usaha Perjalanan Wisata > UPW
Depositing User: Mr. SURYA FADJAR BOEDIMAN
Date Deposited: 18 Feb 2022 08:14
Last Modified: 18 Feb 2022 08:14
URI: http://repository.stptrisakti.ac.id/id/eprint/1440

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