Low-Cost Airline Attributes. A Case Study @Citilink 2018

Sulistiyo, Tri Djoko (2019) Low-Cost Airline Attributes. A Case Study @Citilink 2018. Europian Journal of Business and Management, 11 (34). pp. 65-70. ISSN 2222-2839

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Abstract

The competition of the low-cost airline is growing, the proposition of the services from the full-service airline and the low-cost airline determine the consumer choices toward the airline services. The research is exploring the service proposition for the low-cost airline service in Indonesia, which is the Citilink. Exploratory factor analysis conducted for the period 2018, there are 555 tweets extracted for further analysis from the @citilink communication channel. The results show that @Citilink delivering proposition toward the target market by delivering the hospitality and also the product promotion @Citilink

Item Type:	Article
Subjects:	L Education > L Education (General)
Divisions:	Pariwisata > Sarjana
Depositing User:	Mr. TRI DJOKO SULISTIYO
Date Deposited:	08 Dec 2020 07:09
Last Modified:	08 Dec 2020 07:09
URI:	http://repository.iptrisakti.ac.id/id/eprint/91

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