Sulistiyo, Tri Djoko (2019) Low-Cost Airline Attributes. A Case Study @Citilink 2018. European Journal of Business and Management, 11 (34). pp. 65-70. ISSN 2222-2839
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Abstract
The competition of the low-cost airline is growing, the proposition of the services from the full-service airline and the low-cost airline determine the consumer choices toward the airline services. The research is exploring the service proposition for the low-cost airline service in Indonesia, which is the Citilink. Exploratory factor analysis conducted for the period 2018, there are 555 tweets extracted for further analysis from the @citilink communication channel. The results show that @Citilink delivering proposition toward the target market by delivering the hospitality and also the product promotion @Citilink
| Item Type: | Article |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Pariwisata > Sarjana |
| Depositing User: | Mr. TRI DJOKO SULISTIYO |
| Date Deposited: | 07 Dec 2020 13:02 |
| Last Modified: | 07 Dec 2020 13:02 |
| URI: | http://repository.stptrisakti.ac.id/id/eprint/87 |
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