Sulistiyo, Tri Djoko (2019) PENGARUH BRAND IMAGE DAN PACKAGING GETUK SINGKONG TERHADAP MINAT GENERASI MUDA MENGKONSUMSI MAKANAN TRADISIONAL DI JABODETABEK. Journal FAME, 2 (2) (41). pp. 61-71. ISSN 2623-0488
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Abstract
Tourism Industry nowadays is developing rapidly, this must be supported by the development in the field of traditional culinary industry. But in fact, today’s traditional culinary has begun to be forgotten and replaced by fast food or modern food. This research was aimed to analyzed the influence brand image, packaging, brand image and packaging of getuk singkong to the interest of consuming traditional food of young generation. The research methodology that will be used is quantitative. This study use the student of Trisakti School of Tourism for respondents. From the result of this research, it can be concluded that Brand Image getuk singkong will increase by 0,496, Packaging getuk singkong variable will increase by 0,399, and this also supported by the ability of Brand Image and Packaging getuk singkong variables of 65,8% to influence the interest of young generation to consume traditional foods. Based on the result of this study is also suggested to the business influencer to pay more attention to all aspects that exist within the existing product and several factors that can improve the quality of existing product.
| Item Type: | Article |
|---|---|
| Subjects: | L Education > L Education (General) |
| Depositing User: | Mr. TRI DJOKO SULISTIYO |
| Date Deposited: | 07 Dec 2020 13:02 |
| Last Modified: | 07 Dec 2020 13:02 |
| URI: | http://repository.stptrisakti.ac.id/id/eprint/86 |
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