EMENINA, EMENINA (2019) Kualitas Pelayanan Makanan dan Minuman Terhadap Kepuasan Pelanggan di Kantine dan Area Jajan Sekitar Kampus Sekolah Tinggi Pariwisata Trisakti. JURNAL CIPTA, 4 (2). pp. 160-178. ISSN 25414472
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Abstract
The service quality of a canteen is very important because many customers will enjoy food and beverage dishes sold in canteens and snack areas around Campus Trisakti School of Tourism , where they are always required to serve food and beverages that have good hygienic and food quality. Customer satisfaction in this must also be considered so that in the sale and presentation of food can meet the tastes of the customer. The method used in this research is quantitative descriptive method. The unit of analysis in this study is the first semester students of 2018 Trisakti Tourism College with a population of 581 students. Sampling is done by purposive sampling using Slovin with 90 respondents. Data processing used is validity test, reliability test, descriptive test, correlation test, test coefficient of determination, simple linear regression test. Obtained the results of Service Quality research with a value of 0.337 with a low relationship to Customer Satisfaction. The Determination Coefficient is indicated by a value of 0.342 or the amount of contribution. Food and beverage service quality is 11.7% towards customer satisfaction and the rest is influenced by other factors. The collected data is processed using SPSS version 22 (Santoso, 2014). The study will be conducted from October 2018 to Januari 2019.
| Item Type: | Article |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Perhotelan > Pengelolaan Perhotelan (D4) |
| Depositing User: | Mrs. EMENINA EMENINA |
| Date Deposited: | 07 Dec 2020 13:01 |
| Last Modified: | 07 Dec 2020 13:01 |
| URI: | http://repository.stptrisakti.ac.id/id/eprint/81 |
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