SWOT Analysis of Rural Tourism Development: Case Study of Kampung Tajur, Purwakarta

MUSTIKA, AMALIA (2018) SWOT Analysis of Rural Tourism Development: Case Study of Kampung Tajur, Purwakarta. Advances in Economics, Business and Management Research (AEBMR), volume 52, 52. ISSN 2352-5428

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Official URL: https://doi.org/10.2991/ictgtd-18.2018.3

Abstract

Abstract – The tourism industry is one of the high-income and at the same time, safe and clean industries for the economy of each country. Development of this industry indicates the political, economic, social, security, cultural and scientific stability of the world countries. Rural tourism is also accounted for a component for tourism industry which can play an effective role in regional development and as a result, national development and diversification of national economy by appropriate and systematic planning, identification of advantages and limitations of rural tourism. Research stages were (i) survey by coming directly to Kampung Tajur (field studies) and in-depth interview with the local community. (ii) SWOT Analysis. Therefore, the aim of this study is to investigate the situation of tourism village, presenting strategies and guidelines to develop tourism within Kampung Tajur, Pesanggrahan Village, Purwakarta using Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and TOWS for strategies. The empirical analysis in the study area shows that vulnerability threshold for rural areas can be extremely high due to openness to tourists and requires review and present appropriate policies in order to increase the strengths, minimize the weaknesses and threats, and also to apply relative advantages of opportunities. Keywords -- Tourism, Rural Tourism, SWOT Analysis

Item Type:	Article
Subjects:	F Hospitality & Tourism > F001 Hospitality
Divisions:	Perhotelan > Pengelolaan Perhotelan (D4)
Depositing User:	Mrs. AMALIA MUSTIKA
Date Deposited:	09 Mar 2021 04:21
Last Modified:	09 Mar 2021 04:21
URI:	http://repository.stptrisakti.ac.id/id/eprint/674

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