Nasution, Deivy Zulyanti and Willy, Arafah and Rahmat, Ingkadjaya (2024) MODEL KEPUASAN WISATAWAN MUSLIM INDONESIA TERHADAP INFORMASI PARIWISATA DIGITAL DAN E-WOM DIMEDIASI KESADARAN DESTINASI WISATA. Institut Pariwisata Trisakti.
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Abstract
Muslim-friendly tourism is gaining popularity, particularly in tourist destinations where Muslims are a minority. This study examines the impact of destination awareness on satisfaction levels of Indonesian Muslim tourists in Singapore, Thailand, Japan, and South Korea. It emphasizes the need for implementing tourism tactics that cater to Muslim needs, such as halal food options, suitable accommodations, and services. The study also highlights the importance of digital resources in fostering destination awareness among Muslim communities. This research uses quantitative methodologies, including surveys and data analysis, to investigate the correlation between destination awareness and tourist satisfaction. The results of the study indicate that social media has a notable impact on increasing knowledge about locations, which in turn affects the level of awareness among tourists in destinations that are accommodating to Muslim needs. This study enhances the comprehension of destination awareness within the domain of Muslim-friendly tourism and emphasizes the necessity for proficient digital marketing tactics to allure Muslim tourists. Keywords: Destination Awareness, Muslim Friendly Tourism, Travel, Digital Information
| Item Type: | Article |
|---|---|
| Subjects: | F Hospitality & Tourism > F001 Hospitality F Hospitality & Tourism > F1001 Tourism |
| Divisions: | Pariwisata > Magister |
| Depositing User: | MOCHAMAD BRAJA MAULANA |
| Date Deposited: | 06 May 2026 04:11 |
| Last Modified: | 06 May 2026 04:11 |
| URI: | http://repository.iptrisakti.ac.id/id/eprint/6091 |
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