IGNITING DETERMINANTS OF TOURISM SERVICE PURCHASE DECISIONS

Hidayat, Candra and Triono, Freddy and Haryono, Joko and Pangkerego, Eduard Rudolf (2025) IGNITING DETERMINANTS OF TOURISM SERVICE PURCHASE DECISIONS. IGNITING DETERMINANTS OF TOURISM SERVICE PURCHASE DECISIONS, 9 (1.1). ISSN 2579-7298

Text IGNITING DETERMINANTS OF TOURISM SERVICE PURCHASE DECISIONS.pdf Restricted to Registered users only Download (464kB) | Request a copy

Abstract

This research aims to analyze the influence of promotion and price on purchasing decisions for tourism services in Lawangsewu, Semarang. This research uses a quantitative method with regression analysis. In this research, the author used primary data and applied the accident sampling method to obtain a sample size of 95 respondents. This research was analyzed using Partial Least Squares (PLS). The results of the data analysis showed that promotion and price have a significant influence on purchasing decisions for tourism services in Lawangsewu, Semarang. Future researchers who will investigate related issues can use the findings of this study as a guide. This study can also be used as assessment data to help business managers focus more on promotions to facilitate marketing campaigns with a wider audience.

Item Type:	Article
Subjects:	A General Works > AS Academies and learned societies (General)
Divisions:	Perhotelan > Pengelolaan Perhotelan (D4)
Depositing User:	Mr. CANDRA HIDAYAT
Date Deposited:	14 Jan 2026 02:06
Last Modified:	14 Jan 2026 02:06
URI:	http://repository.iptrisakti.ac.id/id/eprint/5616

Actions (login required)

View Item