Sulartiningrum, Sri and Abduh, Mohammad Syaltut and Saputra, Wisnu Analysis of Traditional Food Promotion in South Sulawesi. Atlantis Press.
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Abstract
This study aimed to introduce some traditional foods of South Sulawesi, and to find out how far the public know them and want to know what promotion activities that are appropriate and efficient in introducing these foods to the society. The research method used descriptive method, closed question answer type, and data was collected by doing field research and library research, and spreading the questionnaires of 100 randomly selected respondents. The data were consisted of regional food. The analysis found that only three types of food is known among the five types of food introduced, and the promotion to introduce the food is still less. In addition to the five promotional activities asked only four promotional activities that all respondents answered yes. Those are demonstration, packaging, and labeling; this means that promotional activities turned out precise and efficient.
| Item Type: | Other |
|---|---|
| Subjects: | A General Works > AC Collections. Series. Collected works |
| Divisions: | Perhotelan > Pengelolaan Perhotelan (D4) |
| Depositing User: | Mr. MOHAMMAD SYALTUT ABDUH |
| Date Deposited: | 05 Dec 2020 22:13 |
| Last Modified: | 05 Dec 2020 22:13 |
| URI: | http://repository.stptrisakti.ac.id/id/eprint/53 |
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