Abduh, Mohammad Syaltut (2024) Model Wisata Kuliner Lokal Untuk Menarik Minat Membeli Kembali Bagi Wisatawan Generasi-Z Melalui Locavorism Di Daerah Khusus Jakarta. Doctoral thesis, Trisakti Institute of Tourism.
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Abstract
The culinary richness of a destination is one of the attractions for tourists. Nowadays, quite a few tourists deliberately come to a destination to get the experience of enjoying delicious local and foreign food. Gen-Z consumers tend to prefer products originating from abroad (xenocentrism). Therefore, it is important to carry out research on this phenomenon. This research aims to test the influence of the variables destination image, food quality, food image, locavorism and repurchase intention of local food. The sample used in this research was Gen-Z with a total of 285 respondents. Research data was obtained from the results of filling out a questionnaire. This research method is a quantitative approach. Where the sample determination uses non-probability sampling with purposive sampling. The hypothesis was tested using an ordinal scale on a Likert scale. Research hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) to measure Validity and Reliability as well as the Structural Inner Model and Outer Model. The results of this research show that food quality, destination image and food image have a positive and significant effect on locavorism, the higher the food quality, destination image and food image, the higher the locavorism. Food quality, Destination image and Food image are proven to be evidence of factors that influence locavorism. Locavorism, food quality and destination image have a positive and significant effect on repurchase intention local food, but food image does not have a direct effect on repurchase intention local food. Food quality, destination image and food image can indirectly influence repurchase intention local food by being mediated by locavorism. In this PLS model, locavorism is proven to mediate the indirect influence of food image on repurchase intention local food.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Subjects: | F Hospitality & Tourism > F1001 Tourism |
| Divisions: | Pariwisata > Doktoral |
| Depositing User: | Mr. MOHAMMAD SYALTUT ABDUH |
| Date Deposited: | 06 Feb 2025 02:38 |
| Last Modified: | 06 Feb 2025 02:38 |
| URI: | http://repository.iptrisakti.ac.id/id/eprint/4832 |
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