ANALYSIS OF THE INFLUENCE OF IMAGE, QUALITY PERCEPTION, AND RISK PERCEPTION ON DECISION TO PLAY TRADITIONAL GAMES THROUGH VALUE PERCEPTION AS INTERVENING

supriyanto, budi and Djati, Sundring Pantja and NURBAETI, NURBAETI and Myrza, Rahmanita ANALYSIS OF THE INFLUENCE OF IMAGE, QUALITY PERCEPTION, AND RISK PERCEPTION ON DECISION TO PLAY TRADITIONAL GAMES THROUGH VALUE PERCEPTION AS INTERVENING. Proceeding of 2 nd International Conference on Research and DeveIopment (ICORAD) 2022. pp. 211-216. ISSN 2828-4925

[img] Text
document (13).pdf
Restricted to Registered users only
Download (338kB)

Abstract

Modern games dominate the games of children, teenagers, adults in today's urban areas. Smartphones resulting from technological developments can be installed into various digital games, played anytime and anywhere during the spare time. While traditional games are less technological developments and are gradually being abandoned, they have many benefits of social competence, such as problem-solving, self-control, cooperation and empathy and are derived from noble cultural values. This study examines the variables of image, quality perception and risk perception of the game on decisions to play traditional games through value perception as an intervening. The sample is 100 respondents from parents of boys and girls who are currently exposed to digital games and are looking for ideal games that are useful for their children and located in urban areas. A technique used in data collection is the accidental sampling method. The data is sourced from questionnaires, and the analysis used in testing the relationship is the SEM using the SmartPLS applications. The conclusions from the analysis are: (1) Brand Image did not have a significant and positive effect on VP; (2) QP has a significant & positive effect on VP; (3) RP did not have a significant & positive effect on VP; (4) VP has a significant & positive effect on DTP Traditional Games; (5) VP did not mediate the Images on DTP Traditional Games; (6) VP mediate the QP on DTP Traditional Games; (7) VP did not mediate the RP on DTP Traditional Games.

Item Type: Article
Subjects: F Hospitality & Tourism > F1001 Tourism
Divisions: Pariwisata > Doktoral
Depositing User: Mrs. NURBAETI NURBAETI
Date Deposited: 12 Jan 2023 02:15
Last Modified: 12 Jan 2023 02:15
URI: http://repository.stptrisakti.ac.id/id/eprint/2243

Actions (login required)

View Item View Item