Dokumen _Destination Image and E- WOM Using Visitor Behavior as a Mediating Variable

Simanihuruk, Maidar and Chairani, A and Aditya, Michael Khrisna and Rahmanita, Myrza Dokumen _Destination Image and E- WOM Using Visitor Behavior as a Mediating Variable. https://ijisrt.com/assets/upload/files/IJISRT22SEP225.pdf, 7 (9). pp. 790-800. ISSN 2456-2165

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Abstract

Abstract:- How to get more visitors to a particular urban tourist location and encourage return trips is a crucial problem. The PIK tourist spot area has developed into a popular urban tourism trend because to its culinary, distinctive, and intriguing picture places. The purpose of this study is to investigate the impact of Destination Image and E-WOM Using Visitor Behavior as a Mediating Variable on Intention to visit Urban Tourism. Quantitative research techniques are employed to provide more thorough, valid, trustworthy, and objective data. The sample consists of 247 visitors who visited three tourist attraction in the PIK district of North Jakarta, namely Cove at Batavia PIK, Pantjoran PIK, and Urban Farm. The data were processed and analyzed using SEM-PLS (Partial Least Squares) technique after going through the relevant stages. The results of the study showed that the impact of Destination Image and E-WOM Using Visitor Behavior as a Mediating Variable has a positive impact on Visit Intention Keywords:- Visit Intention, Urban Tourism, Destination Image, E-WOM, Visitor Behavior

Item Type:	Article
Subjects:	F Hospitality & Tourism > F1001 Tourism
Divisions:	Pariwisata > Doktoral
Depositing User:	Mrs. MYRZA RAHMANITA
Date Deposited:	05 Jan 2023 01:45
Last Modified:	05 Jan 2023 01:45
URI:	http://repository.stptrisakti.ac.id/id/eprint/2238

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