Dokumen Pengaruh Promosi di Media Sosial dan Electronic Word-of-Mouth Terhadap Minat Kunjungan ke Telaga Biru Cicerem, Jawa Barat

Rahmanita, Myrza and Roselie, Lionika and Mariati, Sri (2022) Dokumen Pengaruh Promosi di Media Sosial dan Electronic Word-of-Mouth Terhadap Minat Kunjungan ke Telaga Biru Cicerem, Jawa Barat. Jurnal Bisnis Hospitality, 27 (2). pp. 89-96. ISSN P-ISSN 2302-8343| E-ISSN 2581-2122

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Abstract

AAbstract Marketing attracts consumers' attention and desires to make interesting visits. Electronic Word-of-Mouth also supports consumer interest in visiting because it contains interesting information about tourist attractions and reviews from other tourists. This study aims to explain the effect of social media promotion and electronic word-of-mouth on visiting interest. This study aims to (1) determine the effect of social media promotion on interest in visiting Telaga Biru Cicerem, Kuningan, West Java, (2) The effect of electronic word-of-mouth (e-WOM) on interest in visiting Telaga Biru Cicerem, Kuningan, Java. . West (3) The effect of social media promotion and electronic word-of-mouth on interest in visiting Telaga Biru Cicerem, Kuningan, West Java. Therefore, it is recommended that BUMDES Telaga Biru Cicerem continue to increase the quantity of brand image-based media updates and maintain a brand image that is marked as the best tourist destination information to increase interest in visiting Telaga Biru Cicerem. Keywords: social media promotion, electronic word of mouth, interest to visit

Item Type:	Article
Subjects:	F Hospitality & Tourism > F1001 Tourism
Divisions:	Pariwisata > Doktoral
Depositing User:	Mrs. MYRZA RAHMANITA
Date Deposited:	05 Jan 2023 01:45
Last Modified:	05 Jan 2023 01:45
URI:	http://repository.stptrisakti.ac.id/id/eprint/2233

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