Harwani, Yuli and Prmanaik, Purwanti Dyah and Suprina, Rina and Nugroho, Arissetyanto Peer Review, Similarity setelah Publikasi, Artikel, Surat Tugas, Surat Keterangan Comparing The Tweet And The Experience. A Case Study @Hrhbali 2019. European Journal of Business and Management, 12 (2). pp. 10-11. ISSN ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
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Text (PEER REVIEW, SIMILARITY SETELAH PUBLIKASI 3. COMPARING THE TWEET AND THE EXPERIENCE. A CASE STUDY @HRHBALI 2019, ARTIKEL, SURAT TUGAS, SURAT KETERANGAN)
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Abstract
Social media tweet is the marketing communication channel targeted to the consumers. The tweet @hrhbali, a luxurious hotel in Bali, analyzed and showed findings related to the dominant attribute proposed. This research was utilizing a mystery shopper to experience staying in the luxurious hotel and compare the attributes findings from the previous study to the experience of staying in the hotel. The results show that there are much detail and rich experiences compare with the previous research findings from the unstructured tweet dataset. This finding indicates that even though there is the right social media and channels of marketing communication, nevertheless, to deliver rich and detail experiences, stories should be written and delivered to netizen to improve the persuasiveness for the consumers to stay in the luxurious hotel.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Perhotelan > Pengelolaan Perhotelan (D4) |
| Depositing User: | Mrs. PURWANTI DYAH PRAMANIK |
| Date Deposited: | 11 Dec 2020 03:47 |
| Last Modified: | 14 Jan 2021 06:07 |
| URI: | http://repository.stptrisakti.ac.id/id/eprint/223 |
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