MUSTIKA, AMALIA and HENDRADEWI, SAVITRI (2020) Halal Label: Is It Important? And It's Influence In Interest In Buying Korea Noodles (Study Cases On Teenager Consumer. Halal Label: Is It Important? And It's Influence In Interest In Buying Korea Noodles (Study Cases On Teenager Consumer. (Unpublished)
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Abstract
Talking about adolescents will never run out, from their behavior, style of dress, and will even buy foreign food that is trendy for consumption. Teenagers are usually gregorious, sociable and, social-minded. Currently, Korean noodles are being loved by teenagers, they will buy the noodles for consumption. Based on this, the purpose of this study is to want to know, is it important to have a halal label in an overseas food product packaging? And how it affects the interest in buying Korean noodles among teenagers. This study used data analysis methods with, descriptive statistical analysis, Pearson correlation, and data collection techniques by distributing questionnaires to 100 teenage respondents, located in Jakarta. Using the Random Sampling method. The test results in this research found that: (i) The teenager demographic characteristics (ii) Respondents obtained information on Korean noodles from social media of 44%, 40% from their friends and 16% from their family (iii) The average value on the halal label is 3.75. It is a category of enough interest, this means that respondents consider that the halal label on Korean noodle product packaging, safe and halal for consumption. (iv) The regression coefficient value is positive, so it can be said that the Halal Label has a positive effect on Buying Interest
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Perhotelan > Pengelolaan Perhotelan (D4) |
| Depositing User: | Mrs. SAVITRI HENDRADEWI |
| Date Deposited: | 11 Dec 2020 01:36 |
| Last Modified: | 11 Dec 2020 01:36 |
| URI: | http://repository.stptrisakti.ac.id/id/eprint/221 |
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