Product Innovation of Fermented Sticky Rice Returns in Cibereum Village, Kuningan Regency, Indonesia

novita, widyastuti and MAYASARI, IRA and Fetty, Asmaniati (2022) Product Innovation of Fermented Sticky Rice Returns in Cibereum Village, Kuningan Regency, Indonesia. In: CURRENT ISSUES IN TOURISM, GASTRONOMY, AND TOURIST DESTINATION RESEARCH. Rouledge, Indonesia, pp. 406-413. ISBN 978-1-032-16310-9

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Abstract

This study was conducted to determine the effect of fermented glutinous rice product innovation (dodol and jam ) on community empowerment conducted in Cibereum Village, Kuningan Regency, West Java. The number of samples is 100 people. The influence of significant innovation is novelty and change, processing and technology and convenience which have a value above 4 with a statement strongly agree. While the average need for life is 4.54, the need for self-esteem is 4.37 and the need for freedom is 4.27. These innovations make people get additional income to get the cost of living. This business is very good if there are marketing opportunities, for further research to add other variables such as entrepreneurial orientation, product marketing and performance of producers of sticky rice products typical of Cibereum Village.

Item Type:	Book Section
Subjects:	F Hospitality & Tourism > F001 Hospitality
Divisions:	Pariwisata > Sarjana
Depositing User:	Mrs. FETTY ASMANIATI
Date Deposited:	02 Nov 2022 06:25
Last Modified:	02 Nov 2022 06:25
URI:	http://repository.stptrisakti.ac.id/id/eprint/2179

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