The impact of service quality, pricing and brand image to purchase intention

Haryono, Joko and Brahmantyo, Himawan and Osman, Ismeth Emier (2022) The impact of service quality, pricing and brand image to purchase intention. In: CURRENT ISSUES IN TOURISM, GASTRONOMY, AND TOURIST DESTINATION RESEARCH. Taylor & Francis Group, Indonesia, pp. 254-256. ISBN 978-1-032-16310-9

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Abstract

With increasing competition between hotels in Jakarta, Horison Hotel Ciledug pays attention to customer purchase intention to maintain their room occupancy. This study examines the factors that influence the purchase intention of customers. This study aims to find out the impact of independent variables (Service Quality, Pricing, and Brand Image) on the dependent variable (Purchase Intention). A hundred responses gathered from questionnaires were used for data collection and Regression Analysis was used to analyze the data. The result of the study shows that Service Quality, Pricing, and Brand Image have a significant relationship with Purchase Intention.

Item Type:	Book Section
Subjects:	F Hospitality & Tourism > F1001 Tourism
Depositing User:	Mr. ISMETH EMIER OSMAN
Date Deposited:	25 Oct 2022 03:27
Last Modified:	25 Oct 2022 03:27
URI:	http://repository.stptrisakti.ac.id/id/eprint/2166

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