Literature For Media Tourism Promotion (Review Semiotics)

Nofiyanti, Fifi and Filma, Festivalia and Enggriani, Mimi Literature For Media Tourism Promotion (Review Semiotics). Literature For Media Tourism Promotion (Review Semiotics). ISSN 2352-5428

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Abstract

This study aims to explore the literary works such as novels which have tourism background. Literary works and tourism can be attributed to a close. The existence of two functions that can be implemented, namely the promotion of tourism and increase the reading habit. There are seven novels that were examined in this study, taking publication year 2000 to 2017. The research method used is descriptive qualitative study of semiotics. 80% novel tells about the natural beauty and attractions with a different theme is love, friendship, religion, culture, customs, and social life. Seven novels studied contains background are: Sindoro, Islamic civilization in Europe, Belitung, Yogyakarta, NTT, Mount Mahameru, and Bali. Some of the novel has been made into a movie. The results of this study showed that this novel form of literature can be used as a promotion tour. Based on the data obtained that there are some attractions that increase visitors, after rising and the screening of some of the novel. By reading the novel, the reader is invited to imagine to the area depicted in the background of the story. It became part of the way of promotion. Clearly illustrated in the Laskar Pelangi (Rainbow Troops) written by Andrea Hirata, later made into a film. Until the emergence of Andrea Hirata museum become a new tourist attraction in the Pacific Islands. Readers are invited imagination to the area depicted in the background of the story. It became part of the way of promotion. Clearly illustrated in the Laskar Pelangi novel written by Andrea Hirata, later made into a film. Until the emergence of Andrea Hirata museum become a new tourist attraction in the Pacific Islands. Of the seven novels analyzed, according to the classification of the more dominant tourism types tell about agro tourism or natural beauty.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Perhotelan > Pengelolaan Perhotelan (D4)
Depositing User:	Mrs. MIMI ENGGRIANI NURYADIN
Date Deposited:	10 Dec 2020 08:15
Last Modified:	10 Dec 2020 08:15
URI:	http://repository.stptrisakti.ac.id/id/eprint/181

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