ASSESSING TOURIST SPENDING AT AN ATTRACTION The Case of Yogyakarta Palace

Rahmanita, Myrza (2019) ASSESSING TOURIST SPENDING AT AN ATTRACTION The Case of Yogyakarta Palace. In: Delivering Tourism Intelligence: From Analysis to Action. Bridging Tourism Theory and Practice, 11 (2042). Emerald Publishing Limited, Emerald Publishing Limited, pp. 161-173. ISBN 978-1-78769-810-9

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Abstract

This chapter estimates the economic contribution of Keraton (Palace) in Java, Indonesia. Questionnaires were distributed among its tourists to gather information on their profiles, trip characteristics, experience, trip segments, and spending; it was concluded that Sekaten makes a significant economic contribution to the economy of the city of Yogyakarta and this value can be enlarged. Attention to the quality of facilities and services, local attitudes, restructuring pricing, and focusing on more affluent attendees are areas for future improvement. Better partnerships among stakeholders hold the key to improving the marketing, investment, and support services. Keywords: Economic contribution; tourist spending; trip segment; stakeholder partnership; cultural heritage; tourist attraction

Item Type:	Book Section
Subjects:	F Hospitality & Tourism > F001 Hospitality F Hospitality & Tourism > F1001 Tourism H Social Sciences > HB Economic Theory
Divisions:	Pariwisata > Doktoral
Depositing User:	Mrs. MYRZA RAHMANITA
Date Deposited:	08 Jun 2022 03:38
Last Modified:	08 Jun 2022 03:38
URI:	http://repository.stptrisakti.ac.id/id/eprint/1806

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