DOKUMEN: Strategi Pengembangan Wisata Mangrove Desa Sedari Berbasis Analisis 4A (Attraction, Accessibility, Amenities, Ancillary Services)

Millenia, Jane and Sulivinio, Shirley and Rahmanita, Myrza and Osman, Ismeth Emier (2021) DOKUMEN: Strategi Pengembangan Wisata Mangrove Desa Sedari Berbasis Analisis 4A (Attraction, Accessibility, Amenities, Ancillary Services). Jurnal Ilmiah Pariwisata,, 26 (3). pp. 284-293. ISSN 2599-0209

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Abstract

The development of mangrove forest tourism in Sedari Village, Karawang Regency has obstacles related to tourism components as limited attractions, narrow roads, damaged facilities and so on. This condition requires an effective strategy so that tourism continues to grow. Therefore, this research on the Strategy for Development of Sedari Village Mangrove Tourism Based on the 4A Analysis (Attraction, Accessibility, Amenities, Ancillary Services) was carried out. This study aims to explore the development strategy of mangrove forest tourism in Sedari village based on condition 4 A. This study used a descriptive qualitative approach, and data were obtained through interviews and literature study using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The result of this research is the strength opportunity (SO) value is 4.11, the weakness opportunity (WO) strategy is 3.75, the strength threats (ST) strategy is 2.68 and the weaknesses threats (WT) strategy is 2.52. Sedari Village Mangrove Tourism prioritizes using the SO strategy, namely collaborating with academics and mangrove experts for mangrove development and management, designing and conducting training programs for processing mangroves into products, creating economic income opportunities by increasing mangrove-based Sedari Village production and maintaining mangrove tourism ecotourism by still pay attention to the carrying capacity of the area. Pengembangan wisata hutan mangrove desa Sedari, Kabupaten Karawang memiliki kendala terkait seperti daya tarik terbatas, jalan yang sempit, sarana yang rusak dan sebagainya. Kondisi ini memerlukan strategi yang efektif agar pariwisata tetap berkembang. Oleh karena itu penelitian Strategi Pengembangan Wisata Mangrove Desa Sedari Berbasis Analisis 4A (Attraction, Accessibility, Amenities, Ancillary Services) ini dilakukan. Penelitian ini bertujuan untuk mengekplorasi strategi pengembangan wisata hutan mangrove desa Sedari berdasarkan pada kondisi 4 A. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dan data diperoleh melalui wawancara serta studi pustaka dengan metoda analisis SWOT (Strengths, Weaknesses, Opportunities dan Threats). Hasil penelitian nilai strength opportunity (SO) sebesar 4,11, strategi weakness opportunity (WO) sebesar 3,75, strategi strength threats (ST) sebesar 2,68 dan strategi weaknesses threats (WT) sebesar 2,52. Wisata Mangrove Desa Sedari mendahulukan menggunakan strategi SO yaitu bekerjasama dengan pihak akademisi dan ahli mangrove untuk pengembangan dan pengelolaan mangrove, merancang dan mengadakan program pelatihan pengolahan mangrove menjadi produk, menciptakan peluang pendapatan ekonomi dengan meningkatkan produksi Desa Sedari yang berbasis mangrove dan menjaga ekowisata wisata mangrove dengan tetap memperhatikan daya dukung kawasan.

Item Type:	Article
Subjects:	F Hospitality & Tourism > F001 Hospitality F Hospitality & Tourism > F1001 Tourism H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Pariwisata > Doktoral
Depositing User:	Mrs. MYRZA RAHMANITA
Date Deposited:	08 Jun 2022 03:38
Last Modified:	08 Jun 2022 03:38
URI:	http://repository.stptrisakti.ac.id/id/eprint/1796

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