Octarina, Dian PENGARUH KEPERCAYAAN DAN PERSEPSI HARGA TERHADAP MINAT BELI PADA E-COMMERCE. PENGARUH KEPERCAYAAN DAN PERSEPSI HARGA TERHADAP MINAT BELI PADA E-COMMERCE.
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PENELITIAN PENGARUH KEPERCAYAAN DAN PERSEPSI HARGA TERHADAP MINAT BELI PADA E-COMMERCE.pdf Download (1MB) |
Abstract
THE EFFECT OF TRUST AND PRICE PRECEPTION ON CONSUMER BUYING AT E-COMMERCE, Trisakti School of Tourism. The purpose of this study was to analyze the simultaneous (joint) effect of trust and price preception on consumer buying interest at e-commerce. During it’s development, commerce in online world became primary option for puchasing a product. Variaty of choices and convenience to get, can attract consumers of all ages. For increasing online commerce activity, seller of e-commerce has acquired challenges that must face in maintaining and increasing consumer buying interest This research uses descriptive correlational method with a quantitative approach. The sampling technique that used in this study using Hair methid, by taking a sample of 180 respondents from consumers who using e-commerce. Data obtained from questionnaires, that deployed to e-commerce user. This study obtained the mean/ average results of the Trust variable (X1) of 4.42, the Price Perception variable (X2) of 4.43, and the Purchase Interest variable (Y) of 4.39. Based on the correlation coefficient test, it can also be seen that the relationship between the three variables is at very strong intervals. According to the determination test, the Trust (X1) and Price Preception (X2) variables have an effect of 87.0% on the Buying Interest (Y) variable. Hypothesis test results show that the independent variable affects the dependent variable as evidenced by the T test and F test which have significant results. Keywords ; Trust, price preception and buying interest
| Item Type: | Article |
|---|---|
| Subjects: | F Hospitality & Tourism > F001 Hospitality |
| Divisions: | Perhotelan > Pengelolaan Perhotelan (D4) |
| Depositing User: | Mrs. DIAN OCTARINA |
| Date Deposited: | 02 Mar 2022 06:46 |
| Last Modified: | 02 Mar 2022 06:46 |
| URI: | http://repository.stptrisakti.ac.id/id/eprint/1751 |
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