THE EFFECT OF ELECTRONIK WORD OF MOUTH ON TWITER TOWARDS CUSTOMERS’ PURCHASE INTENTION AT STARBUCKS COFFEE INDONESIA

PRABANDARI, WIJAYANTI DEWI and SEMBIRING, VIENNA ARTINA and ANGELA, MARIA (2018) THE EFFECT OF ELECTRONIK WORD OF MOUTH ON TWITER TOWARDS CUSTOMERS’ PURCHASE INTENTION AT STARBUCKS COFFEE INDONESIA. THE EFFECT OF ELECTRONIK WORD OF MOUTH ON TWITER TOWARDS CUSTOMERS’ PURCHASE INTENTION AT STARBUCKS COFFEE INDONESIA, 2 (2). pp. 1-9. ISSN 978-94-6252-501-

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Abstract

Internet has been growing rapidly in Indonesia. Starbucks is one of the companies which adopts twitter as a media to promote its products since interactions occured in the social media might result in Electronic word of mouth (eWoM) with larger and faster range of broadcasting rather than word of mouth.

Item Type:	Article
Additional Information:	Proceeding The 2 nd International Conference on " Tourism, Gastronomy and Tourist Destination"
Uncontrolled Keywords:	Electronic word of mouth ( EWoM), Twitter, Customer, Purchase intention, Starbuck Indonesia
Subjects:	L Education > L Education (General)
Divisions:	Perhotelan > Pengelolaan Perhotelan (D4)
Depositing User:	Mrs. VIENNA ARTINA SEMBIRING
Date Deposited:	04 Dec 2020 13:57
Last Modified:	04 Dec 2020 13:57
URI:	http://repository.stptrisakti.ac.id/id/eprint/17

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