PEMASARAN PARIWISATA BERBASIS MEDIA SOSIAL PADA MASA PANDEMI COVID 19: DESA SEDARI KABUPATEN KARAWANG

Rahmanita, Myrza and NURBAETI, NURBAETI (2021) PEMASARAN PARIWISATA BERBASIS MEDIA SOSIAL PADA MASA PANDEMI COVID 19: DESA SEDARI KABUPATEN KARAWANG. SEGMEN Jurnal Manajemen dan Bisnis, 17 (3). pp. 441-451. ISSN 2684-8414

Text PEMASARAN PARIWISATA BERBASIS MEDIA SOSIAL PADA MASA.pdf Download (212kB)

Abstract

The development of information and communication technology has changed conventional marketing to digital in the form of social media-based marketing, including in the tourism sphere. This study aims to analyze social media-based tourism marketing in Sedari Village, Cibuaya District, Karawang Regency, West Java, Indonesia. This descriptive research uses a qualitative approach. Primary and secondary data were obtained from observations and interviews as well as literature study. The results of this study found that social media-based tourism marketing in Sedari Village has not been maximized, namely the online community that promotes tourism in Sedari Village has not yet been formed; Online virtual communities such as whatsapp and youtube have not been used as a means of direct interaction; Not yet optimal accessibility in social media; The content sharing is not maximized, both among the public and with tourists, especially both; Credibility in social media-based tourism marketing has not synergized the potential of tourists in the marketing communication process such as making comments. Keywords: tourism, marketing, social media, online community, content sharing

Item Type:	Article
Subjects:	F Hospitality & Tourism > F001 Hospitality F Hospitality & Tourism > F1001 Tourism
Divisions:	Pariwisata > Magister
Depositing User:	Mrs. MYRZA RAHMANITA
Date Deposited:	23 Feb 2022 05:15
Last Modified:	23 Feb 2022 05:15
URI:	http://repository.stptrisakti.ac.id/id/eprint/1611

Actions (login required)

View Item