PEMASARAN PARIWISATA BERBASIS MEDIA SOSIAL PADA MASA PANDEMI COVID 19: DESA SEDARI KABUPATEN KARAWANG

Rahmanita, Myrza and NURBAETI, NURBAETI (2021) PEMASARAN PARIWISATA BERBASIS MEDIA SOSIAL PADA MASA PANDEMI COVID 19: DESA SEDARI KABUPATEN KARAWANG. SEGMEN Jurnal Manajemen dan Bisnis, 17 (3). pp. 441-451. ISSN 2684-8414

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Abstract

The development of information and communication technology has changed conventional marketing to digital in the form of social media-based marketing, including in the tourism sphere. This study aims to analyze social media-based tourism marketing in Sedari Village, Cibuaya District, Karawang Regency, West Java, Indonesia. This descriptive research uses a qualitative approach. Primary and secondary data were obtained from observations and interviews as well as literature study. The results of this study found that social media-based tourism marketing in Sedari Village has not been maximized, namely the online community that promotes tourism in Sedari Village has not yet been formed; Online virtual communities such as whatsapp and youtube have not been used as a means of direct interaction; Not yet optimal accessibility in social media; The content sharing is not maximized, both among the public and with tourists, especially both; Credibility in social media-based tourism marketing has not synergized the potential of tourists in the marketing communication process such as making comments. Keywords: tourism, marketing, social media, online community, content sharing

Item Type:	Article
Subjects:	F Hospitality & Tourism > F001 Hospitality F Hospitality & Tourism > F1001 Tourism
Divisions:	Pariwisata > Magister
Depositing User:	Mrs. MYRZA RAHMANITA
Date Deposited:	23 Feb 2022 05:15
Last Modified:	23 Feb 2022 05:15
URI:	http://repository.iptrisakti.ac.id/id/eprint/1611

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