The Effect of Personal Hygiene on Customer Satisfaction at Aston Belevue Hotel Jakarta during the Covid 19 Pandemic

VIENA ARTINA SEMBIRING, VIENA and WIJAYANTI DEWI PRABANDARI, Wijayanti and ERVINA TAVIPRAWATI, Ervina (2021) The Effect of Personal Hygiene on Customer Satisfaction at Aston Belevue Hotel Jakarta during the Covid 19 Pandemic. Proceeding Atlantis press Advanced In Econaomics,Business and Management Research, 200 (200). pp. 33-41. ISSN 2352-5428

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Abstract

In the current era of the Covid-19 pandemic, the role of Personal Hygiene is very useful, namely maintaining health by taking preventive action. This study aims to determine the effect of Personal Hygiene satisfaction on customer satisfaction during the Covid 19 pandemic at Aston Bellevue. The method in this study is quantitative descriptive using the Simple Random Sampling technique. This research was conducted from September to December 2020 at Aston Bellevue at Radio Dalam, Jl. H. Nawi No.1, RT.3/RW.1, South Jakarta. The population in this study were customers at Aston Bellevue. The sample in this study was 100 respondents. Based on the results of the study the Personal Hygiene variable available for hand washing has the highest mean value of 3.94. The availability of hand washing facilities is a major concern for respondents. Customer Satisfaction variable respondents chose Aston Bellevue because it is safe to have the highest mean value of 3.90. The coefficient of determination of the independent variable Personal Hygiene has an effect on customer satisfaction of 73.1% while the remaining 26.9% is influenced by other factors that are not included in this study. linear regression calculation from the equation Y = 2,920 + 0.092 X, it can be seen that there is an impact of Personal Hygiene 2,920 X coefficient of 0.092, indicating that Personal Hygiene has a positive effect on customer satisfaction. Keywords: Hotel, Customer Satisfaction, Customer, Personal Hygiene

Item Type:	Article
Divisions:	Perhotelan > Pengelolaan Perhotelan (D4)
Depositing User:	Mrs. WIJAYANTI DEWI PRABANDARI
Date Deposited:	21 Feb 2022 04:54
Last Modified:	21 Feb 2022 05:11
URI:	http://repository.stptrisakti.ac.id/id/eprint/1550

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