Nofiyanti, Fifi (2019) Peer Review. Fifi Nofiyanti. 2019. Ekranisasi Karya Sastra Traveling Sebagai Media Promosi Wisata Indonesia. Jurnal IKRA-ITH Humaniora. Jurnal IKRA-ITH UPI YAI, Jakarta.
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Abstract
This research is about the expansion of traveling literary works as a medium for promoting Indonesian tourism. This research is to find out three traveling literary works which were chosen as research objects. The novel has carried out ekranisasi or conversion of the novel into a film that is able to become a tourist promotion media. This research methodology uses a qualitative descriptive method, in this study using a questionnaire and interview aids, in addition toseeing firsthand the situation at the study site in accordance with the novel and film expansion. Data collection techniques with the study of literature to determine 3 novels through ecranization (transfer of novels into films), as well as conducting surveys at locations told in the novel and changing the film. The results showed that the novel Laskar Pelangi, 5 cm, and in the 1990s were studied with promotion theory relating to informing, influencing, and persuading. the three novels are able to implement 3 promotional points, so that the attractions told in the novel can bring tourists. The rainbow warriors in Belitung succeeded in bringing tourists not only in the rainbow laskar (sailing stone island), but also brought tourists to other location objects. The process of ekranisasi 5 cm novel into a big screen film succeeded in making the audience affected and persuaded to see first hand the location contained in the film. Ekranisasi from the Dilan 1990 novel brings tourists to the Asia-Africa road in Bandung, a location that is used as a tourist center for visitors to Bandung. This is a tourist promotion tool, because it can increase the number of tourists at these locations. Belitung, which has never been known to the public, is now a tourist attraction for the community.
| Item Type: | Other |
|---|---|
| Uncontrolled Keywords: | Ecranization, Literature, Traveling, Promotion, Tourism |
| Subjects: | P Language and Literature > PN Literature (General) |
| Divisions: | Perhotelan > Pengelolaan Perhotelan (D4) |
| Depositing User: | Mrs. FIFI NOFIYANTI |
| Date Deposited: | 13 Dec 2020 04:27 |
| Last Modified: | 13 Dec 2020 04:27 |
| URI: | http://repository.stptrisakti.ac.id/id/eprint/136 |
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