Octarina, Dian and Nofiyanti, Fifi and Abu Zikri, Ahmad (2021) Price Perception, Brand Image, And Customer Satisfaction Online Service Delivery During Covid 19. INTERNATIONAL CONFERENCE OF SOCIAL RESEARCH WITH MULTIDISCIPLINARY APPROACH (ICSRMA) 2021.
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Abstract
This study aims to analyze price perceptions, brand image and customer satisfaction of Service Delivery users during Covid 19 in South Jakarta. This study uses a descriptive correlational research methodology. The research population is the community of RW 05. The sample is purposive sampling with 100 respondents from the Grab-Food customer community in the Kalibata Pulo area. This study uses multiple linear regression. The findings of this study show the coefficient of 58.1%, this shows that price perception has a positive and significant effect on customer satisfaction, and also brand image has a positive and significant effect on customer satisfaction. R Square value of 0.589, this is implies that the influence of price perception and brand image simultaneously to customer satisfaction is 58.9%. This study proves that price perception and brand image can increase Grab-Food customer satisfaction in the community in the Kalibata Pulo area. In increasing customer satisfaction, it is necessary to increase the perception of competitive prices, brand image and improve service. In an effort to strengthen market share, these online services need to create attractive application features and create various promos.
| Item Type: | Article |
|---|---|
| Subjects: | F Hospitality & Tourism > F001 Hospitality |
| Divisions: | Perhotelan > Pengelolaan Perhotelan (D4) |
| Depositing User: | Mrs. DIAN OCTARINA |
| Date Deposited: | 09 Sep 2021 07:36 |
| Last Modified: | 09 Sep 2021 07:36 |
| URI: | http://repository.stptrisakti.ac.id/id/eprint/1200 |
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